The Ministry of Lisa Copen

Lisa Copen, Founder of Rest Ministries which serves the chronically ill, shares about mothering, illness, ministry and more.

Why Health (or Illness) Bloggers Blog

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Do you blog about your illness? If so, I’d love to have you post your link below so I can visit your blog!

And can you answer one question for me? Why? What’s makes you blog?

Recently a study was done by the University of Chicago business school on health bloggers. I received an email from Geoffrey W. Rutledge MD, PhD, who is Chief Medical Information Officer for www.wellsphere.com .

I wanted to share this information with all of you that blog about health or illness topics and we’ll look forward to the results! Rush says. . .

The researchers initially conducted a series of telephone interviews with Health Bloggers to understand what the key factors are that drive people to blog on health and healthy living topics.

In this first phase, they explored in one on one conversations the reasons and motivations for health blogging. Based on the interviews, the researchers tailored a special survey instrument to get a better understanding from a larger sample of health bloggers of what motivates health bloggers. Some of the key findings from the analysis of that survey include:

– The reasons for blogging varied, but centered on the passion for health or healthy living, enjoyment of writing, and the desire to inform, teach and engage in a discussion. Several also mentioned self expression, a desire for recognition, the opportunity for creating a personal brand, and the enjoyment that comes from helping others.

– HealthBloggers are deeply passionate about leading an active lifestyle and remaining healthy.

– HealthBloggers value as extremely important the following attributes: the ability for readers to find information on their blogs; quality of blog entries (content); and up-to-date information/content.

– The need to belong to a community was important.

– The size of reader audience was only somewhat important, and recognition was slightly less than “somewhat important”.

– Respondents also mentioned developing relationships with others, getting immediate feedback from readers and receiving emotional support as reasons for blogging.

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